Take control of your marketing dollars by automating and tracking every marketing campaign, from one-time e-mail communications to multi-faceted marketing programs.  CRM provides accurate metrics on all of your marketing activities, enabling you to identify and leverage potentially lucrative cross- and up-sell opportunities.

With  CRM, you can target the right customer at the right time, eliminate guesswork and put your company's marketing resources to their best use. Execute better campaigns, track responses faster and easier than ever before, and make sound decisions based on what your customers want and how they respond.

Campaign Management
Assign, schedule and track marketing activities within a campaign.

E-mail Management
Send HTML e-mails, create e-mail templates and send attachments to bulk e-mail messages.

Outbound Call Management
Integrate outbound calls into any marketing campaign, and set up target lists and follow-up calls.

Lead Management
Give your sales team real-time access to the latest prospects and campaigns, keeping them in the loop each step of the way.

Measure your Marketing success
Evaluate your marketing performance and make strategic decisions with a wide range of reporting tools that help track successful campaigns and identify trends.

Connect communications and information
Analyse and share key marketing information across your organization with tight integration across the Microsoft Office system and other business applications.

List Management
Create new target lists from selected criteria, re-use successful campaign lists and import mail-house lists.

Reporting
Create point-and-click reports and graphs for on-the-spot analysis and decision-making.